Robert Kraft pleased with “bigger, better” Super Bowl rings

New England Patriots owner Robert Kraft wanted this year’s Super Bowl championship rings to be the biggest, best ones yet – and he got his wish.

For Patriots owner Robert Kraft, bigger is undeniably better.

The 78-year-old businessman, who reportedly owns a net worth of over $6.6 billion, made it clear to Jostens master jewelry designer Miran Armutlu that he wanted the Super Bowl 53 championship rings to outshine all the other rings that came before them.

“The first question we asked Mr. Kraft, the first meeting we were there, ‘Are we going to follow the theme?’ Which is basically, let’s make it bigger; let’s make it better,” Armutlu told Jeff Howe from The Athletic. “His answer was, ‘Absolutely, you have to be.’ That pretty much gives you a marching order.”

Armutlu said that he had several meetings with Robert Kraft and his son Jonathan Kraft, the president of the team. Over the course of those sit-down conversations, the Krafts outlined what they had in mind for the design of the ring – with Armutlu obviously bringing his own years of experience and artistry to the table as well.

"“The most critical part of the process is the first two or three meetings with Mr. Kraft and Jonathan Kraft to get a sense of what they’re thinking about. Having done all of their rings, we have a sense even before we get there, but it changes from championship to championship. It’s a lot easier for us to work with (Robert Kraft) because we’ve gotten to know him, and he has also become quite an expert on gold, diamonds, logos, how they look and all that kind of stuff. Working with him, look, he’s done this six times, so he’s learning. When you’re dealing with somebody who hasn’t won for a long time, it becomes a little bit more of a learning curve process.”"

Armutlu also acknowledged that veteran quarterback Tom Brady’s reaction to this sixth ring mattered greatly to him, and that he was thoroughly delighted to see how visibly awestruck and appreciate Brady was when he opened the box and saw the ring for the first time.