Transforming into his dog Nike on draft night in 2020
During what was a pivotal draft for the Patriots after losing Tom Brady just a month before, Belichick shocked networks while the team made their second-round selection of Kyle Dugger in 2020.
As the pick was about to be announced, ESPN panned to Belichick's house, where his "war room" was set up due to COVID-19 restrictions kept the coaching staff from meeting together in person. But the head coach was not sitting at the laptop in the shot.
Instead, it was his dog Nike, who was being a good boy as he appeared to be making the picks himself.
It was such a wildly unexpected moment that even the ESPN crew couldn't help but laugh. The photo has become a viral meme still used by Patriots fans when the team is on the clock in the drafts since.