6 most iconic Bill Belichick moments as the head coach of the New England Patriots

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"We're on to Cincinnati."

This is easily the most memorable quote by Belichick in the last 20 years.

Although it's a quote from the 2014 season after a blowout loss to the Kansas City Chiefs, whenever the Patriots are set to play the Bengals to this day, fans will belt out this line until the game is played.

Maybe the memory attached to the quote isn't the most pleasant, but it isn't really about when it was said or why; it's how many times he said it. Belichick responded to five different questions from reporters with the same answer, creating a long-lasting meme that is still just as good as the day it happened.

Fast forward to the 2022 season, and he nearly gave the media deja vu by handling another tough press conference similar to this iconic moment.

After a tough loss to the Ravens that ended with Mac Jones suffering a high ankle sprain, Belichick was repeatedly questioned about the quarterback's injury. This time, he swapped out "we're on to Cincinnati" with "day-by-day," using that phrase to answer several questions he had no intention of giving an actual response to.

It certainly doesn't have the lasting power that "We're on to Cincinnati" does, but it was too much of a classic Belichick move to forget about.